09:30-15:30 // TRAINING COURSE ON RESERVATION
Chambers of Commerce – Auditorium Ricci
Introduction to Growth Hacking
Speaker: Raffaele Gaito
Introductory course on Growth hacking. Some of the topics to be covered are: introduction and historical notes, case studies of Growth Hacking, differences between Growth Hacking and Traditional Marketing, recommended resources, books and tools, Growth Hacking framework, data and analytics, acquisition channels.
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09:30-15:30 // TRAINING COURSE ON RESERVATION
Chambers of Commerce – Auditorium Pacinotti
Do companies need Facebook? Overview of Facebook marketing for companies: from clichés to real opportunities
Speaker: Enrico Marchetto
The goal of the training day is to understand the real importance of a marketing strategy on Facebook. Beyond false expectations and legends, trying to understand why and how to use Facebook for business.
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09:30-15:30 // TRAINING COURSE ON RESERVATION
Chambers of Commerce – Sala Gentili
GDPR: how much do you know and how ready are you? Find out with the IIT-CNR researchers’ questionnaire
Speaker: Valentina Amenta, Angelica Marotta
We’ll be looking back over the European GDPR law, a few months after it came into force. Are you sure you have fulfilled all the obligations for your company? Find out by filling out the self-assessment questionnaire drawn up by researchers at the IIT-CNR in Pisa.
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