15:00 – 17:00 //PANEL
Moderator: Eleonora Cozzella
Speakers: Oobah Butler, Francesco Tapinassi
Oobah Butler, a journalist at Vice UK, has succeeded in an extraordinary undertaking: in 8 months he managed to climb the rankings of TripAdvisor positioning himself in first place among London’s more than 18,000 restaurants. How was it possible? How reliable are the reviews that are left every day on social platforms? And again, is it really so important for a restaurant to be approved of by the internet? We talk about it with Eleonora Cozzella, journalist and food and wine critic, Francesco Tapinassi, professor of tourism marketing, and Oobah Butler himself.